As entrepreneurs, we can easily fall into the trap of thinking that since we work for ourselves, we aren't bound to a schedule.
Let's be very clear, you are able to do whatever you want.
You can run your business freely and as unstructured as you desire, but if you are wanting to have consistent success, you have to bring some of that masculine energy in.
Having a plan, creating some structure and then letting your creativity come in when it feels right can make a huge difference in your success and your revenue.
We are creatures of habit. When we do the same things over and over again, we drop into flow state and can start to perform quite well unconsciously.
The same thing can happen in your business efforts, and you can use it to your advantage.
Think about this...
If you get up to your desk at a random time every day, stumble through some emails, maybe post on Instagram or check Facebook ads, you likely will spend a long time doing random tasks...
I am a big fan of Facebook advertising and it can be a huge tool for:
-increasing engagement on content
And so much more, but when we are first starting out, it is easy to spend a bunch of money without getting a good return.
As a coach, content creator or spiritual leader, your expertise is likely not in digital marketing. Not to worry, these 7 tips can give you a good idea on how to get the best bang for your buck.
One of the first things to note is that you almost never want to take Facebook's recommendations or suggestions.
Their goal is to keep you spending money, and when you are just getting started, it's easy to not know what is working and what isn't.
When I started out, I was boosting random Instagram posts to anyone on Instagram.
As I look back now, I realize that was a useless strategy because I wasn't collecting emails, didn't make any sales, and all that...
When we just get started in the coaching world, we often think:
"I can work with anyone!"
Although the work we do can help a wide variety of people, it is important to ensure you are working with your ideal client and setting clear boundaries too.
We always hear marketing gurus talk about how you need to have your ideal client avatar in mind for everything you do.
Having your ideal client can help with marketing, messaging and your content, but it does so much more.
Your ideal client is like the guiding star when it comes to who you do and don't work with.
If you do not have clarity on who your ideal client is, it can be easy to start to work with the wrong people.
Not to say that anyone is good or bad, but there can be some difficult clients out there that can make your job extra hard.
I've learned this lesson the hard way, so I hope you don't have to too, but it is essential that you decline to work with clients that don't...
Did you know? You can actually do less in your business and get better results.
Seems crazy, I know... Let me explain.
We're all use to the traditional model of what work looks like. It is the standard Monday to Friday, 9AM to 5PM schedule that many corporations and businesses use today.
Work is expected to be done "by end of day" and each day is the same.
I can imagine that if you've started your own business, you likely did it to break away from the traditional model.
But, when most women break away from the traditional model, they keep one very distinct characteristic...
They still measure their progress, performance and value on how much gets done each day.
It's easy to get caught up in the highs and lows we experience running our business each day.
As entrepreneurs, we are responsible for every aspect of our business, and our life depends on what we do.
But I think we can all agree that not every day is...
There are so many businesses out there, and many that can be perceived as your competition. No matter how saturated your market may seem, there is one thing that you have, that no other business has...
Yes, your product and service may be great, but at the end of the day, someone buys from you because of your voice.
People buy from people.
Something about your offer, your presentation, your copy, or your content caught them. It is all about the unique perspective you bring to everything you do that will truly bring you success.
When it comes down to how important your voice is in your business, it ranks pretty high.
Your voice, your perspective, your personality, or whatever you want to call it, is what makes your business different. There is no one in business that is exactly like you and there never will be.
Often, business owners look to "tone down" that which makes them...
In 2020, especially following COVID, more customers than ever are looking for your services online.
Most people will research and shop fully online, without stopping in at a location if possible.
How can you and your business stand out?
With the abundance of available information, you need to be educating your clients to stand out. Provide more in value than you expect in return and you will be rewarded.
Your clients are looking to be educated. They want to feel like you are the trusted advisor or trusted company that will provide them with solutions.
Why Your Business Needs a Blog
By having a blog, you can provide education, tools, insights and answer questions that your customers are asking.
Clients look for you brand because of the unique perspective you offer. That might be in your brand messaging or stories, it can be in your specific expertise, or just the way you show up.
You can use a blog to showcase your voice and...
As a business owner, you may be wondering "when should I post on social media?" or "how often should I post on social media?".
Navigating the social media world as a business, rather than as a regular consumer is a whole different ball game.
A business social media account is designed to provide value to its consumers.
It should have a detailed bio that includes relevant information and takes advantage of the available link. In addition, the businesses main messages and story should shine through on the photos, profile pic, banner and captions.
Personal accounts are for engaging with friends, sharing your own life and typically do not have a structured page or posting cadence.
Alternatively, business accounts should be consistent in their posting and actively providing CTAs (calls-to-action) to their customers to increase engagement.
If you have been running an active social media account for...
Most people think that a business or brand is built from successful strategies, plans, and implementation. Although those are crucial for scaling and profitability, those aspects of a business fall into "the how".
In order to truly have success with any business, you need to first start with why.
There are two main components that ensure business success, they are:
If you have one without the other, your business's success is limited. Either your business will be visible but not be able to convert followers into customers, or your business will have incredible engagement but without scalability.
Both can cause massive issues in the long run.
The how refers to the strategies, tools, platforms, services and products that are involved with your business operations.
Knowing your marketing strategy and how you are going to get new clients and customers is...
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